Business Information
“To connect to people at the deepest level, you need stories.” Rob McKee Stories are like viruses. They are ubiquitous – we all ‘get’ stories, no matter where we’re from. They are contagious – tell a story to someone, and Read more
BRAND & BUSINESS A brand can be a symbol, a specific colourful shape, a word or words or combination of all. A strong brand increases credibility, popularity & success for any business. Branding is often associated with name recognition. But Read more
The recruitment advertising division of a Long Island advertising agency recently completed a survey of human resources managers from a Fortune 500 corporation based in New York. The sample included senior and mid-level human resources managers worldwide, and centered on Read more
Traditionally, a brand is thought to evoke, in the customer’s mind, a Certain personality, presence, and product or service performance. A brand may be defined as a ‘name, sign, symbol or design, or combination of these, intended to identify the Read more