Business Liability Insurance – Types and Importance
Many businesses, especially small businesses, ignore the need of business liability insurance. Though, they take all measures to protect their businesses…
Month: November 2019
HR Branding – Observations From a Marketing Perspective
The recruitment advertising division of a Long Island advertising agency recently completed a survey of human resources managers from a Fortune 500…
You Are a BRAND
BRAND & BUSINESS A brand can be a symbol, a specific colourful shape, a word or words or combination of all. A strong brand increases credibility,…
The Art of Storytelling to Create Powerful Brands
“To connect to people at the deepest level, you need stories.” Rob McKee Stories are like viruses. They are ubiquitous – we all ‘get’ stories, no matter…
The Power Of Hotel Branding – Brand Names
Traditionally, a brand is thought to evoke, in the customer’s mind, a Certain personality, presence, and product or service performance. A brand may be…