Do you have big dreams of starting a business but have little money to get it off the ground? Do you feel that lack of money is the reason you have not started your business yet? Well, believe it or Read more
Many businesses, especially small businesses, ignore the need of business liability insurance. Though, they take all measures to protect their businesses against risks by taking insurance for physical assets like buildings, stocks and goods, they do not consider protecting their Read more
The recruitment advertising division of a Long Island advertising agency recently completed a survey of human resources managers from a Fortune 500 corporation based in New York. The sample included senior and mid-level human resources managers worldwide, and centered on Read more
BRAND & BUSINESS A brand can be a symbol, a specific colourful shape, a word or words or combination of all. A strong brand increases credibility, popularity & success for any business. Branding is often associated with name recognition. But Read more
“To connect to people at the deepest level, you need stories.” Rob McKee Stories are like viruses. They are ubiquitous – we all ‘get’ stories, no matter where we’re from. They are contagious – tell a story to someone, and Read more
Traditionally, a brand is thought to evoke, in the customer’s mind, a Certain personality, presence, and product or service performance. A brand may be defined as a ‘name, sign, symbol or design, or combination of these, intended to identify the Read more
